Book Title: Media Literacy in the K-12 Classroom, Second Edition
Publisher: International Society for Technology in Education
Author: Frank W. Baker
Today's average youth spends over 10 hours a day consuming media. Aided by technology, young people can instantly share and engage with media messages to find answers, get directions, shop or connect with friends. But access alone doesn't lead to critical thinking. Media are texts, designed to be read, analyzed, deconstructed and reconstructed. Understanding how to interpret advertising messages, check for bias or avoid stereotyping are among the skills students need to become knowledgeable consumers and producers of media. This book helps educators understand the importance of teaching media literacy and gives them the tools needed to bring this form of literacy into the classroom.